Financial fraud is evolving at a rapid pace, driven by the use of artificial intelligence (AI) by cybercriminals. Attacks are becoming increasingly sophisticated, credible and personalised, making them harder to detect and increasing their impact on customers.

In this context, David Armengol, Director of Fraud Management at Banco Sabadell, attended the event “Leadership of the Financial Sector in Customer Protection”, an observatory organised by El Economista and SAS to discuss how AI is transforming the protection and anticipation strategies that will shape 2026.

 

The Human Factor: Key to Detecting Cyber Fraud

During the meeting, it was analysed how financial institutions are investing in models capable of analysing large volumes of data, identifying anomalous behaviour and applying robust verification systems. However, technology alone is not enough: the human factor remains critical.

The essential elements to reduce the impact of these threats include:

  • Customer awareness: Education on new types of scams.
  • Encouraging reporting: Streamlining reporting processes.
  • Specialised support: Assistance throughout the entire resolution process.

This is particularly relevant in an environment where many frauds originate outside the banking sphere, across increasingly diverse digital channels.

“Artificial intelligence has transformed fraud into a more dynamic, scalable and personalised environment. Today, it is no longer just a security challenge, but one of digital trust: institutions must protect customers against increasingly sophisticated threats without affecting their experience, combining advanced technology with specialised support.”

David Armengol, Director of Fraud Management

 

Prevention and Technology for a Secure Financial Environment

In this scenario, prevention becomes an ongoing exercise in adaptation. The combination of AI, advanced analytics and close communication with customers makes it possible to build a more robust and effective security model, capable of responding to a constantly changing environment.

At the bank, we are actively working along these lines, promoting innovative solutions and strengthening our teams to stay ahead of fraud and better protect our customers. The participation of professionals such as David Armengol in these types of forums reflects our commitment to continuous improvement and to developing a safer and more trustworthy financial environment for everyone.